Why Veritas Estates Outperforms

The UK property market is notorious for its frustrations. From poor communication to questionable sales tactics, the reputation of estate agents has suffered—often for good reason. At Veritas Estates, we believe the solution isn’t more of the same, but a fundamentally different approach. By applying unconventional thinking models—akin to those discussed by Andrew Bustamante, a former CIA officer turned strategist—we’ve redefined what it means to serve clients in property sales and lettings.

Why the Typical Estate Agency Model Fails

Surveys and public opinion consistently rank estate agents among the least trusted professions in the UK. In a 2021 survey, just 1% of people considered estate agents trustworthy, ranking them below lawyers and on par with bankers and politicians. The most common complaints include:

• Lack of communication (cited by 53% of respondents in one poll)
• Unreliable or misleading valuation tactics
• Delays and poor follow-through on marketing and viewings
• Hidden fees and lack of transparency
• Poor quality marketing, especially photographs
• Pressurising sales tactics and a focus on speed over value

This dissatisfaction is reflected in the volume of complaints: in one year alone, complaints about estate agents jumped by 32%, with 83% of those complaints upheld by The Property Ombudsman.

The comical (yet painfully accurate) portrayals of estate agents in popular media and social platforms—such as the referenced YouTube short—underscore a real, widespread cynicism about the industry.

Thinking Differently: The Veritas Estates Approach

At Veritas Estates, we don’t just aim to be “better” than the average agent—we operate on a different plane entirely. Our approach is simple, but not easy: honesty, directness, hard work, and a relentless focus on service over sales volume.

Applying Unconventional Thinking Models

Drawing inspiration from strategic frameworks discussed by Andrew Bustamante, we embrace several key principles:

• Questioning Assumptions: Just as intelligence professionals are trained to challenge the status quo and break out of “the shed” of conventional thinking, we constantly ask: “Why is this the way it is? How can it be better for the client?”
• Information–Knowledge–Experience Cycle: Bustamante describes a flywheel where information becomes knowledge, which is then tested through experience, yielding new information. At Veritas, we don’t just rely on industry norms or “the way it’s always been done.” We actively test, learn, and refine our processes for each client and property.
• People-First Intelligence: Success in intelligence—and in property—is about understanding people, not just transactions We invest time to truly learn what our clients want, need, and value, tailoring our service to their unique goals.

What This Looks Like in Practice

• Transparent Communication: We provide honest, regular updates—no ghosting, no sugar-coating. Clients always know where they stand, what’s happening, and why.
• Bespoke Advisory: Every client and property is unique. We don’t use cookie-cutter marketing or generic advice. Our recommendations are always tailored, whether for a Cobham family home or a Mayfair penthouse.
• Directness and Integrity: We tell clients the truth, even when it’s uncomfortable. If a valuation needs adjusting or a strategy isn’t working, we address it head-on.
• Quality Over Quantity: We deliberately keep our portfolio small and focused. This allows us to give each instruction the attention it deserves—no conveyor belt, no rushed deals.
• Relentless Service: Estate agency is a service, not a sales machine. We work harder and smarter, ensuring every detail is managed to the highest standard.

How Veritas Estates Outperforms the Industry

Typical Estate Agent Shortcoming

1. Poor communication
2. Shady valuation tactics
3. Delays in marketing or viewings
4. Hidden fees and lack of transparency
5. Pressure tactics

Veritas Estates Solution

1. Transparent, evidence based valuations with clear rationalle
2. Clear upfront fee structure
3. High quality bespoke marketing for every property
4. Honest, regular communication tailored for each client
5. No pressure, just honest advice.

Why “Simple, Not Easy” Wins

The Veritas Estates philosophy is straightforward: treat estate agency as a genuine advisory service, not a numbers game. This means:

• Investing real time in relationships, not just transactions
• Prioritising the client’s best interest over a quick commission
• Doing the hard work others avoid—whether that’s late-night calls, meticulous follow-up, or telling uncomfortable truths

This approach isn’t revolutionary in theory, but it is in practice—because so few agents are willing to do it. As Bustamante’s thinking models suggest, the difference between mediocre and exceptional is rarely about access to information, but the willingness to act differently and test new ways of working2.

Conclusion

Veritas Estates succeeds because we think differently—and act on it. By rejecting the industry’s conveyor belt mentality and applying strategic, people-focused thinking, we deliver a level of service and results that typical agents simply can’t match. In a market where trust is rare and complaints are common, our commitment to honesty, bespoke advice, and relentless service is what sets us apart.

For those tired of the status quo, Veritas Estates isn’t just a better choice—it’s a fundamentally different one.

‍

The Veritas Advantage: Superior Results, Real Peace of Mind

We don’t just sell or let properties—we build relationships and deliver results that others can’t match.

If you’re a seller or landlord who values expertise, empathy, and a truly bespoke service, discover the Veritas Estates difference. Let us show you how thinking differently—supported by proven models—leads to superior results, every time.

Ready to experience the difference?
Contact us for a confidential, no-obligation consultation.

‍